What We Do
Led by Kathryn Acerbo-Bachmann, Experience Curation integrates creative direction, marketing, program design, evaluation and guest experience to help organizations grow, succeed and thrive.
We help clients identify and achieve their goals by providing innovative solutions for operational needs ranging from public relations and marketing strategies to reenergizing the entire look, feel and overall experience of a building or retail space. Depending on your needs, we offer full-service implementation or can train your in house team.
Experience Curation can provide:
A creative marketing plan to better engage clients and customers
Media outreach to generate press attention
A fresh, unbiased review of a museum shop’s merchandise mix and aesthetics
A planned series of events to captivate audiences
Tools and strategies to measure all of the above.
Based on your individual needs, timeline and budget, Experience Curation provides guidance and expertise at all stages of a project, from helping to set up an ambitious yet achievable vision to developing a detailed implementation plan and executing each component.
If you are ready to explore the big picture, a comprehensive audit will take an integrated look at physical spaces, services, programs, web and social media presence and marketing. It will assess how well the overall strategy works together, identify areas of strength and challenge, and provide specific, reliable and proven recommendations.
Who
Kathryn Acerbo-Bachmann has more than twenty years of experience working with numerous botanic gardens, museums, non-profit organizations, garden centers, landscape and design professionals, and more.
Prior to launching her own consulting firm in 2017, Kathryn served in senior roles for over twenty years in museums and non-profits, including as Director of Programs and Audience Engagement at Tower Hill Botanic Garden and Director of Art & Architecture Programs at Trinity Church in the City of Boston. An honors graduate of Wellesley College, Kathryn received her MA in Art History from Boston University.
Kathryn is an avid gardener, and enjoys visiting museums, bookstores, garden centers and coffee shops, and tending her collection of carnivorous plants. She lives in Acton, Massachusetts with her daughter, three rescue dogs and two parrots.